Jayco Forms New Luxury Coach Company

 

April 2008


 

Jayco Corp. recently announced that it has established a new subsidiary to manufacture and market products for the luxury segments of the recreation vehicle market.

In making the announcement, Wilbur Bontrager, chairman of the board and chief executive officer of Jayco, said the new corporation will be called Entegra Coach, Inc. and it will initially build luxury fifth wheel towable products and diesel-powered Class A motorhomes.

Bontrager said Entegra Coach will operate from a 160,000 square-foot facility in Wakarusa, Ind. and that Glenn Troyer, former president of Travel Supreme Corporation, has been appointed president of the new company.

“Over the years, Jayco has established a reputation for building good products and for working closely with dealers to provide exemplary customer service,” Bontrager said. “This new venture allows us to extend our business model to new segments of the RV market. We are energized by the opportunities for Entegra Coach and we look forward to the synergies associated with this new venture.”

Bontrager said Entegra Coach will build two lines of upscale fifth wheel travel trailers and three lines of diesel-pusher Class A motorhomes. In addition, he indicated that the new division could ultimately build products for two other Jayco Corp. subsidiaries, Jayco, Inc. and Starcraft RV.

Jayco has acquired some of the assets of Travel Supreme and the Entegra Coach line will be built in the former Travel Supreme factory.  Entegra expects to hire 125 to 150 people over the next 12 months and many of them are expected to be former Travel Supreme employees.  Jayco expects to have some Entegra models completed in May.